3 Stages of Customer Lifecycle: Get, Keep and Grow

A Forbes Business Council Article by Joseph Knecht, Proteus CEO

About this Article

Many of us have spent our whole lives focused on scaling our careers. We look at our conversion rate optimization strategy daily to see where we’re landing. From determining who our current customers are and who might potentially end the business relationship to analyzing how to grow the existing client base, it’s all connected in a cycle of three stages: Get, Keep and Grow.

The Basics

Recently, I hosted a Chief Revenue Officer (CRO) conversation with a unique group of professionals. We found that a CRO with a full preview of all revenue channels looks at the aggregate differently than the owners of the individual revenue streams. With a CRO managing the whole umbrella from marketing, complex sales and customer support, it makes sense why they choose to look at the lens from a big-picture angle.

Now, this can get tricky and time-consuming, and that’s where the entire Get, Keep and Grow lifecycle comes into play to integrate and accelerate growth in all areas of the business. Let’s break down these phases of revenue and how they can be maximized to create the most impact—not only for you but for your clients, as well.

Click here to read the full article on Forbes.